Books
PR IDEA BOOK:
50 Proven Tools That Really Work
Outskirts Press, Denver CO; 2006, 196 pp., paper, $12.95
A sourcebook of ideas, strategies and tactics forged through real-world use with businesses of all sizes – from start-up organizations with spectacular better-mousetrap ideas to Fortune® 100 mega-successes that use powerful PR strategies to stay one step ahead of aggressive competitors.
The PR Idea Book: 50 Proven Tools That Really Work is filled with inspirational ideas to transform public relations efforts from ho-hum to can't-miss.
Buy it now
FORTHCOMING
EFFECTIVE PRESS KITS:
What Editors Really Want
Based on e-interviews with dozens of trade magazine editors and the experience of a proven PR professional... Learn what editors look for in a press kit and what they consider as useless garbage. Create press kits that editors read, refer to, and keep as a reource.
50 Proven Tools That Really Work
Outskirts Press, Denver CO; 2006, 196 pp., paper, $12.95
A sourcebook of ideas, strategies and tactics forged through real-world use with businesses of all sizes – from start-up organizations with spectacular better-mousetrap ideas to Fortune® 100 mega-successes that use powerful PR strategies to stay one step ahead of aggressive competitors.
The PR Idea Book: 50 Proven Tools That Really Work is filled with inspirational ideas to transform public relations efforts from ho-hum to can't-miss.
Buy it now
FORTHCOMING
EFFECTIVE PRESS KITS:
What Editors Really Want
Based on e-interviews with dozens of trade magazine editors and the experience of a proven PR professional... Learn what editors look for in a press kit and what they consider as useless garbage. Create press kits that editors read, refer to, and keep as a reource.
